Audi has enjoyed a record-breaking quarter, as more drivers in the UK choose them over their fellow German competitors, such as BMW and Mercedes.
The company enjoyed a 5.5% increase in sales, as more than 47,000 vehicles were sold in the first three months of the year. Of these sales, more than 30,000 occurred in March, the month in which licence plates change. Indeed, there was a 4.6% increase in the number of cars sold in the month of March alone in comparison to the same period last year. As well as this, the company consolidated their sales lead in retail and true fleet channels, indicating that the upward trend in terms of sales and popularity would continue.
The growing popularity of Audi can be seen by the fact that, in the last 15 years, the company has enjoyed 12 years of surpassing previous sales records.
Currently, Audi sells 43 models in the UK, with the company carefully balancing supply and demand for each model to ensure success across the board. The company is responsible for some of the most popular models on the road in the UK today, with the A1 and A3 proving to be exceptionally popular. With the company expected to expand on its popular series of vehicles, it's likely that the trend could continue for Audi once again in the UK market.
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